Conversion rate
Conversion rate is the share of store sessions that end in a completed purchase, calculated as orders divided by sessions, times 100. It is the headline measure of how well a store turns visitors into buyers, and small improvements compound directly into revenue.
Conversion rate is the share of store sessions that end in a completed purchase, calculated as orders divided by sessions, times 100. It is the headline measure of how well a store turns visitors into buyers, and small improvements compound directly into revenue.
Conversion rate is downstream of everything: traffic quality, page speed, product clarity, trust, and checkout friction. Because so much feeds into it, the practical approach is to improve one stage at a time and watch the rate respond, rather than chasing the single number directly.
Indian D2C stores often see lower checkout conversion than global benchmarks because of cash-on-delivery behaviour and price sensitivity, so the more useful comparison is your own rate before and after a change.
On beyondRegular
Shoppable video tends to lift conversion by answering product questions in the frame and keeping shoppers on the page. beyondRegular attributes completed orders back to the videos that were watched in the session, so you can measure the conversion lift per clip instead of guessing.
Common questions
What is a good e-commerce conversion rate in India?
Benchmarks vary widely by category, traffic source, and whether cash-on-delivery is offered, so a single 'good' number is misleading. Track your own rate over time and segment it by source. A change that moves your rate up consistently matters more than matching any published average.
Related resources
Add-to-cart rate
Add-to-cart rate is the share of store sessions where a shopper adds at least one product to their cart. You calculate it as add-to-cart sessions divided by total sessions, times 100. It measures how well a product page turns interest into buying intent, one step before checkout.
Average order value (AOV)
Average order value is the average amount a customer spends per order, calculated as total revenue divided by number of orders over a period. Raising AOV lifts revenue without needing more traffic, which is why bundles, cross-sells, and free-shipping thresholds all target it.
Shoppable video
Shoppable video is a product video with tappable hotspots that let a shopper see a price and add the item to cart without leaving the clip. It turns a passive watch into a buying step, usually as an embedded widget on a product page, homepage, or landing page.