Shoppable video
Shoppable video is a product video with tappable hotspots that let a shopper see a price and add the item to cart without leaving the clip. It turns a passive watch into a buying step, usually as an embedded widget on a product page, homepage, or landing page.
Shoppable video is a product video with tappable hotspots that let a shopper see a price and add the item to cart without leaving the clip. It turns a passive watch into a buying step, usually as an embedded widget on a product page, homepage, or landing page.
A normal product video ends with the viewer somewhere else: a different tab, a comment section, or off the page entirely. Shoppable video closes that gap by tagging the items shown in the frame, so the path from interest to cart is one tap instead of a search.
The video itself is hosted and streamed by the widget, not embedded as a heavy social player, so it loads fast and keeps the shopper on your store. Tags link to your existing product pages, so checkout still runs through whatever payment setup you already use.
On beyondRegular
On beyondRegular you import a clip from Instagram, TikTok, or an upload, tag the products in it, and drop one widget on your store. Tagged prices come from your catalogue, so Indian shoppers see INR automatically and checkout runs through your existing gateway (Razorpay, PayU, CCAvenue, Cashfree, or Shopify Payments).
Common questions
Is shoppable video the same as live shopping?
No. Live shopping is a real-time broadcast where a host sells on camera. Shoppable video is pre-recorded: a short clip with tappable product tags that plays on demand on your site. They can complement each other, but shoppable video needs no scheduling, no host, and no live audience.
Does shoppable video slow down a store page?
It does not have to. A well built widget streams the video from a CDN and lazy-loads, so it starts almost instantly and does not block the page. Check the embed weight: a light script (tens of kilobytes gzipped) is the difference between a fast page and a slow one.
Related resources
Video commerce
Video commerce is selling products through video instead of static images and text. It covers shoppable video, live shopping, and short-form product clips, all sharing one idea: the video is the storefront, and shoppers can buy from inside it rather than after watching.
User-generated content (UGC)
User-generated content is media made by customers and creators rather than the brand: unboxing clips, reviews, try-ons, and tutorials. In commerce it works as social proof, because shoppers trust a real customer showing a product more than a polished brand ad.
Add-to-cart rate
Add-to-cart rate is the share of store sessions where a shopper adds at least one product to their cart. You calculate it as add-to-cart sessions divided by total sessions, times 100. It measures how well a product page turns interest into buying intent, one step before checkout.