User-generated content (UGC)
User-generated content is media made by customers and creators rather than the brand: unboxing clips, reviews, try-ons, and tutorials. In commerce it works as social proof, because shoppers trust a real customer showing a product more than a polished brand ad.
User-generated content is media made by customers and creators rather than the brand: unboxing clips, reviews, try-ons, and tutorials. In commerce it works as social proof, because shoppers trust a real customer showing a product more than a polished brand ad.
UGC earns trust that studio content cannot, because it visibly was not staged by the brand. A phone-shot try-on from a real buyer answers 'will this actually work for someone like me' in a way a catalogue photo never does.
The catch with UGC has always been distribution: great customer videos sit unused in DMs and tagged posts. The win is putting them back on the product pages where the next shopper is deciding.
On beyondRegular
Collect customer videos from WhatsApp, Instagram, or email, import them into beyondRegular, tag the reviewed product, and embed them as a shoppable carousel beside the buy button. The video that convinced one buyer now works on the next one, with a tap to purchase built in.
Common questions
Do I need permission to use a customer's video?
Yes. Get clear written consent before reusing a customer's or creator's video on your store, even if they tagged you. A short message confirming you can feature their clip on your site protects you and respects them. Keep a record of the permission.
Related resources
Shoppable video
Shoppable video is a product video with tappable hotspots that let a shopper see a price and add the item to cart without leaving the clip. It turns a passive watch into a buying step, usually as an embedded widget on a product page, homepage, or landing page.
Video commerce
Video commerce is selling products through video instead of static images and text. It covers shoppable video, live shopping, and short-form product clips, all sharing one idea: the video is the storefront, and shoppers can buy from inside it rather than after watching.
Social proof
Social proof is the tendency of shoppers to trust a product more when they can see other people choosing it: reviews, ratings, customer photos and videos, view counts, and bestseller labels. In e-commerce it reduces the perceived risk of buying from a brand you do not know yet.