Add-to-cart rate
Add-to-cart rate is the share of store sessions where a shopper adds at least one product to their cart. You calculate it as add-to-cart sessions divided by total sessions, times 100. It measures how well a product page turns interest into buying intent, one step before checkout.
Add-to-cart rate is the share of store sessions where a shopper adds at least one product to their cart. You calculate it as add-to-cart sessions divided by total sessions, times 100. It measures how well a product page turns interest into buying intent, one step before checkout.
Add-to-cart rate sits between traffic and revenue. Traffic can be healthy and revenue still flat if shoppers never add to cart, which points at the product page, not the ad. It is an earlier, faster signal than conversion rate because it moves before checkout friction enters the picture.
Typical e-commerce add-to-cart rates run in the low-to-mid single digits, but the number that matters is your own trend over time. Anything that makes the product clearer (better imagery, video, reviews) tends to lift it.
On beyondRegular
When you add a shoppable video to a product page, add-to-cart rate is the first metric to watch, because the tap-to-cart action shows up there before it ever reaches revenue. beyondRegular attributes taps and add-to-cart events per video so you can see which clip moved the number.
Common questions
What is a good add-to-cart rate?
It varies by category and price point, so compare against your own baseline rather than a global benchmark. Low-priced, high-trust products see higher rates; considered purchases see lower. The useful question is whether a change (new video, new layout) moved your rate up week over week.
Related resources
Average order value (AOV)
Average order value is the average amount a customer spends per order, calculated as total revenue divided by number of orders over a period. Raising AOV lifts revenue without needing more traffic, which is why bundles, cross-sells, and free-shipping thresholds all target it.
Conversion rate
Conversion rate is the share of store sessions that end in a completed purchase, calculated as orders divided by sessions, times 100. It is the headline measure of how well a store turns visitors into buyers, and small improvements compound directly into revenue.
Shoppable video
Shoppable video is a product video with tappable hotspots that let a shopper see a price and add the item to cart without leaving the clip. It turns a passive watch into a buying step, usually as an embedded widget on a product page, homepage, or landing page.