Average order value (AOV)
Average order value is the average amount a customer spends per order, calculated as total revenue divided by number of orders over a period. Raising AOV lifts revenue without needing more traffic, which is why bundles, cross-sells, and free-shipping thresholds all target it.
Average order value is the average amount a customer spends per order, calculated as total revenue divided by number of orders over a period. Raising AOV lifts revenue without needing more traffic, which is why bundles, cross-sells, and free-shipping thresholds all target it.
Two stores with the same traffic and conversion rate can earn very differently if their AOV differs. That makes AOV one of the cheapest levers to pull: you are getting more from buyers you already have instead of paying to acquire new ones.
Video helps AOV when it shows a product in context, as part of an outfit, a routine, or a set, because seeing the whole look nudges shoppers toward the bundle rather than the single item.
On beyondRegular
A shoppable video that tags several products from one look lets a shopper add the full set in a few taps. beyondRegular reports order value against the videos that drove the session, so you can tell which clips lift AOV, not just which get views.
Common questions
How is AOV different from customer lifetime value?
AOV measures a single order. Customer lifetime value (LTV) measures everything a customer spends across every order they ever place. AOV is a per-transaction lever you can move this week; LTV is a longer relationship metric shaped by retention, repeat rate, and AOV together.
Related resources
Add-to-cart rate
Add-to-cart rate is the share of store sessions where a shopper adds at least one product to their cart. You calculate it as add-to-cart sessions divided by total sessions, times 100. It measures how well a product page turns interest into buying intent, one step before checkout.
Conversion rate
Conversion rate is the share of store sessions that end in a completed purchase, calculated as orders divided by sessions, times 100. It is the headline measure of how well a store turns visitors into buyers, and small improvements compound directly into revenue.