Reel feed widget
A reel feed widget is a vertical, full-screen video feed embedded on a store, modelled on the swipe-up reel experience shoppers already know from Instagram and YouTube Shorts. Each clip plays one at a time, autoplays muted, and carries tappable product tags so a shopper can view a price and add to cart inside the feed.
A reel feed widget is a vertical, full-screen video feed embedded on a store, modelled on the swipe-up reel experience shoppers already know from Instagram and YouTube Shorts. Each clip plays one at a time, autoplays muted, and carries tappable product tags so a shopper can view a price and add to cart inside the feed.
A reel feed widget takes over a section of the page, or the full viewport on mobile, and shows shoppable videos one after another. The shopper swipes up to move to the next clip, exactly like a social reel. Sound stays muted until they tap, which keeps it polite on a product page or homepage.
Each clip carries product tags pinned to the frame. Tapping a tag opens a small card with the product image, name, price from the store catalogue, and an add to cart button. The shopper never leaves the feed to buy, so the swipe flow stays unbroken.
The format suits feeds of UGC, founder clips, try-ons, and tutorials, where the value sits in volume and rhythm rather than a single hero video. It works best on mobile, where the vertical canvas matches how the clips were filmed in the first place.
On beyondRegular
On beyondRegular you can publish a reel feed widget on your Shopify store or any site with one line of script. Import clips from Instagram or TikTok, or upload your own, then tag products from your catalogue. Indian shoppers see INR automatically because the price comes from your catalogue, and checkout still runs through your own gateway, Razorpay, Shopify Payments, or whatever you already use. The reel feed sits well on a homepage, a collection page, or a dedicated shop the feed style page for D2C brands building a content library.
Common questions
How is a reel feed widget different from a carousel?
A carousel shows several thumbnails side by side and the shopper picks one to expand. A reel feed is single clip, full bleed, swipe to advance. Carousels suit a curated row of three to six videos on a product page. A reel feed suits a longer library of clips where you want the shopper to keep watching, the way they would on Instagram. Many brands run both, a carousel for product pages and a reel feed for the homepage or a content hub.
Does a reel feed widget work on desktop?
Yes, but the format is built for mobile first because the clips are vertical. On desktop the feed renders as a centred vertical player with navigation arrows, often with a sidebar showing the tagged products for the current clip. Most Indian D2C traffic is mobile anyway, so the mobile experience is where the format earns its keep. Plan your thumbnails, captions, and tag placement around the phone view first.
Related resources
Carousel widget
A carousel widget is a strip of shoppable video tiles that a shopper swipes through on a product or home page. Each tile plays a short clip with tappable product tags, so the buyer can see a price and add to cart inside the strip. It sits inline, horizontal or vertical, on any storefront.
Floating video widget
A floating video widget is a small shoppable video player that sits in a corner of a website while the shopper browses other pages. It plays a short product clip in a picture-in-picture style frame, with tappable hotspots that show price and an add-to-cart action without taking the shopper off the page they are on.