Industries

Shoppable video for jewellery and accessories brands

Turn jewellery try-on clips and detail shots into tappable videos that lead straight to add-to-cart. Built for Indian D2C brands. 7-day free trial.

Jewellery is a touch-and-feel category sold online, so shoppers need to see scale, shine and movement before they trust a price. beyondRegular turns your try-on reels, close-up detail shots and styling clips into shoppable video, with tappable hotspots that show the price and add the piece to cart without leaving the video. You can run it as a carousel on the home page, a floating bubble on a product page, or a full reel feed on mobile. The widget reads prices from your existing catalogue, so an Indian buyer sees INR straight away.

Why video moves the needle here

Photos flatten jewellery. A still cannot show how a pair of jhumkas swings, how a tennis bracelet catches the light, or how thick a chain actually sits on the neck. Short video answers exactly those silent questions, the ones that usually send a shopper back to Google or to a competing brand. When the same clip carries a tap-to-buy hotspot, you close the gap between "I like this" and "I bought this", which is the gap where most jewellery sales quietly leak on mobile.

Three plays that work

Try-on reels with tap-to-buy

Import the Instagram and TikTok reels where your model wears the earring, ring or necklace, and tag the exact SKU shown in each frame. The hotspot follows the piece as the model turns, so the shopper can tap the moment they like the look and land on add-to-cart with the right variant.

Macro detail floating bubble on PDP

On each product page, set a floating bubble that auto-plays a 10 to 15 second macro clip of that specific piece. Stone setting, clasp, hallmark, weight on the hand. The bubble sits in the corner while the shopper reads, and one tap adds the variant to cart, which is useful for higher ticket gold and diamond pieces where doubts are detail-level.

Festive and gifting reel feed

Build a vertical reel feed for occasions, Karwa Chauth, Diwali, weddings, Raksha Bandhan, with each clip tagged to a curated gifting SKU. Promote one short link on WhatsApp and Instagram bio during the season, and let buyers swipe through gift options the same way they swipe through reels.

Running this category in India

Indian jewellery shoppers buy on trust, and trust is built differently here. The buyer wants to know it is BIS hallmarked, what the gold rate is today, whether COD is available on a high-ticket order, and whether the courier will deliver to a tier 2 or tier 3 pincode. Shoppable video lets you address that inside the clip itself, a quick caption on hallmarking, a tag with the current price reading from your catalogue, and a tappable add-to-cart that hands over to Razorpay, PayU, Cashfree or Shopify Payments in INR. Pair it with WhatsApp for follow-up questions on customisation, sizing and making charges, which is how most Indian jewellery sales actually close.

Common questions

Can shoppers pay in INR and use COD on jewellery orders?

Yes. beyondRegular does not process payments itself. The add-to-cart hands over to your store's existing checkout, so whichever gateway you already use, Razorpay, PayU, CCAvenue, Cashfree or Shopify Payments, runs the transaction in INR. COD availability depends on your own checkout rules, not on the widget.

Do I need to reshoot content, or can I use my Instagram reels?

You can use what you already have. On Starter plan and above you can import videos from Instagram, TikTok, or upload them directly, then tag the products that appear in each clip. There is no separate shoot needed to get started.

Industry

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