Shoppable video for ethnic and festive wear D2C brands

{ "slug": "ethnic-wear", "name": "Ethnic and festive wear", "title": "Shoppable video for ethnic and festive wear D2C brands", "metaTitle": "Shoppable Video for Ethnic Wear Brands in India", "metaDescription": "Turn saree, kurta and lehenga videos into a tappable storefront. Shoppable video for Indian ethnic and festive wear D2C brands.", "answer": "Shoppable video for ethnic and festive wear lets shoppers tap a saree, kurta or lehenga in a short clip and add it to cart without leaving the video. beyondRegular embeds the clips on your product pages, collection pages and homepage as a carousel, a floating bubble or a reel feed. You import the videos you already shoot for Instagram and Reels, tag the products in the frame, and the widget pulls prices from your store catalogue in INR. Checkout still runs through your existing gateway, so nothing changes on the payments side.", "whyVideo": "Ethnic wear is a fabric, drape and fall decision. A flat product photo cannot show how a Banarasi pallu falls, how a lehenga flares when the model spins, or how a kurta sits on the shoulder. Video answers the questions a shopper would otherwise have to DM you on WhatsApp before buying. For festive purchases the spend is high and the return anxiety is higher, so seeing the outfit in motion, with the model walking and the dupatta moving, is what closes the sale. Shoppable video also lets you reuse the Reels and try-on clips your team is already making, instead of treating them as social-only content that never reaches the product page.", "plays": [ { "title": "Saree drape and fall on the product page", "detail": "Add a vertical carousel under the main image showing the saree being draped on a model, with a hotspot for the saree and a second hotspot for the matching blouse fabric. The shopper sees the pallu fall, the border, and the actual sheen, then taps either tag to add to cart." }, { "title": "Festive collection reel feed for Diwali and wedding drops", "detail": "Run a TikTok style reel feed on the Diwali or wedding collection page with one clip per outfit. Each clip has a price tag and an add to cart tag. Shoppers swipe through lehengas, sherwanis and Indo-westerns the same way they scroll Reels, but every item is buyable in INR." }, { "title": "Floating bubble for the styling and occasion guide", "detail": "Pin a picture-in-picture bubble on blog posts like Haldi outfit ideas or Mehendi colour guide. The bubble plays a 20 second styling clip, and the tagged kurta set or sharara stays one tap from cart while the shopper keeps reading." } ], "indiaAngle": "Ethnic and festive wear in India is seasonal and ticket sizes spike around Navratri, Diwali, Karva Chauth and the wedding months. Most discovery happens on Instagram and WhatsApp, and shoppers usually want to see the outfit in motion before paying Rs. 8,000 or Rs. 25,000 for a lehenga. COD is still common in this category, returns are sensitive because of stitching and size, and a lot of decisions happen on a phone with the family in the room. Shoppable video meets the shopper where they already are, the vertical short video, and lets them see the drape, the embroidery close up and the fall before they commit. Because the widget reads your catalogue, prices show in INR by default, GST is whatever you already charge, and the order flows through Razorpay, Cashfree, Shopify Payments or whichever gateway you use today.", "faqs": [ { "q": "Can I just reuse my Instagram Reels for this?", "a": "Yes. On Starter and above you can import clips directly from Instagram or TikTok, or upload the raw file. You then tag the products in the frame inside beyondRegular. You do not need to reshoot anything." }, { "q": "Does the widget handle payment, or does it stay on my gateway?", "a": "It stays on your gateway. beyondRegular does not process payments. The add to cart action drops the item into your store's normal cart, and checkout runs through Razorpay, PayU, Cashfree, CCAvenue or Shopify Payments, whichever you already use." } ], "related": ["jewellery", "beauty", "apparel-fashion"] }