Web stories
Web stories are vertical, full-screen, tap-through pages built from short video or image frames with text overlays. They live on your own domain as indexed URLs, so they can rank in Google Search and Discover, be shared on WhatsApp, and link out to product pages. The format is mobile-first and works without an app.
Web stories are vertical, full-screen, tap-through pages built from short video or image frames with text overlays. They live on your own domain as indexed URLs, so they can rank in Google Search and Discover, be shared on WhatsApp, and link out to product pages. The format is mobile-first and works without an app.
A web story is a vertical, tap-through page made of short video or image cards with text overlays. It lives on your own domain at a regular URL, so search engines can crawl it and shoppers can land on it from Google Discover, Google Search, social shares, or a link in a WhatsApp message.
The format started as Google AMP Stories and is now widely supported by CMS plugins on WordPress, Shopify apps, and standalone publishers. Each story is a sequence of full-screen frames the viewer advances by tapping. You can add a call to action, link out to a product page, or pin an outbound URL on any frame.
For a D2C brand, web stories sit between a blog post and a reel. They are good for category explainers, founder notes, fabric guides, recipe demos, or a quick before and after. Because they are indexed pages, they keep working for months after publishing, unlike a social post that disappears down the feed.
On beyondRegular
Treat web stories as a traffic source, not a checkout surface. Publish them for category education or founder notes, then link each story to a collection page on your Shopify or custom storefront. Once the shopper lands on that page, beyondRegular takes over with a shoppable carousel or bubble widget, so the visitor can tap a hotspot, see the INR price from your catalogue, and add to cart through your existing Razorpay or Shopify Payments checkout. Stories bring people in, the widget closes the loop.
Common questions
Are web stories the same as Instagram or TikTok stories?
No. Instagram and TikTok stories live inside those apps and disappear after 24 hours or get buried in a profile. Web stories live on your own website at a permanent URL, can be indexed by Google, and stay discoverable for months. The viewing experience is similar, vertical and tap-through, but the distribution and ownership are different. A web story is your asset on your domain, not a social post on someone else's platform.
Do web stories replace a shoppable video widget on the product page?
No, they solve different jobs. Web stories pull new visitors in from Google Discover and search, so they sit at the top of the funnel. A shoppable video widget on a product or home page helps a visitor who is already on the store make a decision and add to cart. Most Indian D2C brands run both, web stories for traffic and a shoppable widget for conversion on site.
Related resources
Shoppable video
Shoppable video is a product video with tappable hotspots that let a shopper see a price and add the item to cart without leaving the clip. It turns a passive watch into a buying step, usually as an embedded widget on a product page, homepage, or landing page.
Video commerce
Video commerce is selling products through video instead of static images and text. It covers shoppable video, live shopping, and short-form product clips, all sharing one idea: the video is the storefront, and shoppers can buy from inside it rather than after watching.