Livestream shopping
Livestream shopping is selling during a live video broadcast, where a host demonstrates products in real time and viewers buy from a pinned link or in-stream cart while watching. The draw is interaction: live questions, limited drops, and a shared event that turns a watching audience into buyers in the moment.
Livestream shopping is selling during a live video broadcast, where a host demonstrates products in real time and viewers buy from a pinned link or in-stream cart while watching. The draw is interaction: live questions, limited drops, and a shared event that turns a watching audience into buyers in the moment.
A livestream sells the way a market stall does. A host holds up the product, shows how it moves and fits, answers questions as they come in, and announces an offer that only lasts for the stream. That mix of demonstration, conversation, and urgency is hard to recreate with photos or a pre-recorded clip.
The stream can run in two places. On a social platform like Instagram or YouTube you borrow their reach but lose control of the checkout and the customer data. On your own store you keep both, but you have to bring the audience yourself, usually through email, WhatsApp, and existing followers. Most brands test on social first and move the valuable streams onto owned channels later.
The catch is that a livestream is an event, not an asset. It needs a date, a host, promotion, and someone managing comments and stock in real time. Once it ends, the selling stops unless you do something with the recording, which is where always-on shoppable video usually picks up.
On beyondRegular
beyondRegular does not run live broadcasts, so it is not a livestreaming tool. Where it fits is after the stream: you record the session, cut the strong moments into short clips, tag the products, and embed them on your store so the demo keeps selling once the live audience has gone. Tagged prices come from your catalogue in INR, and checkout stays on your own gateway, so a viewer who missed the live drop can still buy on COD or card without you hosting another stream.
Common questions
What is the difference between livestream shopping and shoppable video?
Livestream shopping is live: a one-time broadcast with a host selling in real time, with urgency and live Q and A. Shoppable video is on-demand: a short pre-recorded clip with tappable product tags that plays whenever a shopper lands on your page. One is an event you schedule, the other is an asset that sells around the clock. Brands often run both, using clips to keep selling between streams.
Do I need a big following to try livestream shopping?
Not a big one, but you do need a reason for people to show up at a set time. A livestream with no audience is just a host talking to an empty room. Brands with an engaged email or WhatsApp list, or a loyal Instagram following, get the most from it, especially around a new drop or a festival sale. If you are still building that audience, on-demand shoppable video is usually the easier place to start.
Related resources
Live shopping
Live shopping is selling through a real-time video broadcast where a host shows products and viewers buy during the stream. It blends entertainment and retail, popularised in China and now spreading globally, and works best for launches, drops, and engaged community audiences.
Video commerce
Video commerce is selling products through video instead of static images and text. It covers shoppable video, live shopping, and short-form product clips, all sharing one idea: the video is the storefront, and shoppers can buy from inside it rather than after watching.