Live shopping
Live shopping is selling through a real-time video broadcast where a host shows products and viewers buy during the stream. It blends entertainment and retail, popularised in China and now spreading globally, and works best for launches, drops, and engaged community audiences.
Live shopping is selling through a real-time video broadcast where a host shows products and viewers buy during the stream. It blends entertainment and retail, popularised in China and now spreading globally, and works best for launches, drops, and engaged community audiences.
Live shopping creates urgency: limited-time offers, live Q and A, and the sense of a shared event push viewers to buy in the moment. It rewards brands with an audience and a reason to gather them, like a new collection or a festival sale.
The cost is effort: every live session needs scheduling, a host, promotion, and production. That is why many brands pair occasional live events with always-on shoppable video, which keeps selling between streams without the overhead.
On beyondRegular
beyondRegular focuses on always-on shoppable video rather than live broadcasts, so the clips keep converting around the clock without a host or a schedule. A common pattern is to record highlights from a live session and re-publish them as shoppable clips, so the event keeps selling after it ends.
Common questions
Is live shopping or shoppable video better for a small brand?
For most small D2C brands, always-on shoppable video is the higher-leverage start: it needs no host, no schedule, and keeps working 24x7 from content you already have. Live shopping pays off once you have an engaged audience and a recurring reason to gather them, like drops or festival sales.
Related resources
Video commerce
Video commerce is selling products through video instead of static images and text. It covers shoppable video, live shopping, and short-form product clips, all sharing one idea: the video is the storefront, and shoppers can buy from inside it rather than after watching.
Shoppable video
Shoppable video is a product video with tappable hotspots that let a shopper see a price and add the item to cart without leaving the clip. It turns a passive watch into a buying step, usually as an embedded widget on a product page, homepage, or landing page.