Engagement rate
Engagement rate is the share of people who interact with a piece of content rather than just see it, measured as engagement actions divided by reach or views, times 100. On video it counts watches, taps, likes, shares, and clicks, showing how much an audience actually responds instead of scrolling past.
Engagement rate is the share of people who interact with a piece of content rather than just see it, measured as engagement actions divided by reach or views, times 100. On video it counts watches, taps, likes, shares, and clicks, showing how much an audience actually responds instead of scrolling past.
Reach tells you how many people a piece of content landed in front of. Engagement rate tells you how many of them did something about it. A clip can rack up views and still be ignored, so engagement is the more honest signal of whether the content is actually working.
There is no single formula, because the denominator changes with the platform: some count engagement against reach, some against followers, some against views. What matters is picking one definition and staying with it, so your numbers compare across time instead of against a benchmark that measured something else.
For a store, the engagement that counts is the kind that moves toward a purchase: a tap on a product tag, a click through to a product page, a video watched to the end. A like is nice, but a tap on a price is the engagement that pays.
On beyondRegular
On beyondRegular the engagement worth watching happens inside the video: a shopper tapping a hotspot, opening a product, or watching a clip through. Because the widget runs on your own store, those taps sit one step away from the cart, not on a social feed you do not control. Watching which clips earn the most product taps tells you which videos to feature near the buy button, and which to retire.
Common questions
Is engagement rate the same as conversion rate?
No. Engagement rate measures interaction with content, like taps, watches, and clicks. Conversion rate measures completed purchases against sessions. A video can have high engagement and still convert poorly if the product page or checkout loses people afterwards. They answer different questions: engagement asks did they respond, conversion asks did they buy.
Why do engagement rates differ so much between platforms?
Because each platform divides by a different base. One counts interactions against reach, another against follower count, another against video views. The same content can show a high rate on one definition and a low one on another. Always note which denominator you are using, and compare like with like rather than across platforms.
Related resources
Click-through rate (CTR)
Click-through rate is the share of people who click a link, ad, or element out of everyone who saw it, calculated as clicks divided by impressions, times 100. It measures how well a creative or placement earns the next action, one step before the shopper reaches your store.
Conversion rate
Conversion rate is the share of store sessions that end in a completed purchase, calculated as orders divided by sessions, times 100. It is the headline measure of how well a store turns visitors into buyers, and small improvements compound directly into revenue.