Cross-selling
Cross-selling is recommending related products alongside the one a shopper is already looking at or buying, so a single visit ends in more than one item. Think a phone case beside a phone, or matching earrings beside a kurta. It lifts average order value by selling complements to a buyer who is already in.
Cross-selling is recommending related products alongside the one a shopper is already looking at or buying, so a single visit ends in more than one item. Think a phone case beside a phone, or matching earrings beside a kurta. It lifts average order value by selling complements to a buyer who is already in.
Cross-selling and upselling get mixed up, but they pull different levers. Upselling nudges a shopper to a pricier version of the same product. Cross-selling adds a different, complementary product to the basket. A bigger jar of the same cream is an upsell; a face roller to go with it is a cross-sell.
It works because the hardest part of a sale, getting someone to trust you and reach for their card, is already done. Adding a relevant second item to that moment is far cheaper than acquiring a fresh buyer. The catch is relevance: an unrelated suggestion feels like clutter, so the recommendation has to genuinely fit what the shopper is choosing.
Stores cross-sell in a few common spots: 'frequently bought together' blocks on the product page, a 'complete the look' row, suggestions in the cart, and post-purchase offers. The best ones show the complementary item in real context rather than as a bare thumbnail, because seeing how two products go together is what makes the second one feel necessary.
On beyondRegular
A shoppable video is a natural cross-sell surface, because one clip can show several products from a single look or routine and tag each one. A shopper watching a styling reel can add the kurta, the dupatta, and the juttis in a few taps instead of hunting for each. On beyondRegular you tag every product shown in a video to its existing catalogue page, so the complements sit one tap away while interest is highest, and prices show in INR straight from your store.
Common questions
What is the difference between cross-selling and upselling?
Cross-selling adds a different, complementary product to the order, like a charger sold with a laptop. Upselling moves the shopper to a higher-value version of the product they are already considering, like a larger pack or a premium model. Both raise the order value, but cross-selling widens the basket while upselling trades up a single item.
When is the best time to cross-sell a shopper?
Cross-sell when the shopper has already shown intent: viewing a product, adding to cart, or just after checkout. At these moments they trust you and are thinking about the purchase, so a relevant complement feels helpful rather than pushy. Keep suggestions tightly related to what they chose, since an off-topic offer reads as clutter and gets ignored.
Related resources
Upselling
Upselling is nudging a shopper toward a higher-value version of what they are already buying: a larger size, a premium variant, a bundle, or an add-on. The aim is to raise the value of an order the customer is already placing, lifting average order value without paying to acquire a new buyer.
Average order value (AOV)
Average order value is the average amount a customer spends per order, calculated as total revenue divided by number of orders over a period. Raising AOV lifts revenue without needing more traffic, which is why bundles, cross-sells, and free-shipping thresholds all target it.