Bounce rate
Bounce rate is the share of store sessions where a visitor lands on one page and leaves without any further interaction. You calculate it as single-page sessions divided by total sessions, times 100. A high bounce rate suggests the page did not hold attention or match what the visitor expected.
Bounce rate is the share of store sessions where a visitor lands on one page and leaves without any further interaction. You calculate it as single-page sessions divided by total sessions, times 100. A high bounce rate suggests the page did not hold attention or match what the visitor expected.
A bounce is a visitor who arrives, looks, and leaves without clicking, scrolling far, or moving to another page. So bounce rate is a blunt read on first impressions: whether the page that greeted a shopper gave them a reason to stay. It says nothing about why they left, only that they did.
Context decides whether a number is bad. A single-product landing page or a blog post can show a high bounce rate and still do its job, because the visitor got what they came for on one page. A category or product page with a high bounce rate is a clearer warning, since the visitor was a step away from buying and still left.
Read bounce rate alongside time on page and add-to-cart rate, never alone. A page can have a low bounce rate and still sell nothing if people stay but never act. The useful move is to watch your own pages over time and see what changes when you adjust the content.
On beyondRegular
For an Indian D2C store, a high bounce rate on a product page often means the visitor could not quickly tell whether the product was right for them. A shoppable video on that page gives a reason to stay and engage: the shopper taps to watch, sees the product in use, and the price and add-to-cart sit right there. On beyondRegular you can watch how a page behaves before and after you embed a clip, and pair bounce rate with the tap and add-to-cart events attributed to each video.
Common questions
Is a high bounce rate always bad?
No. It depends on the page and the visitor's intent. A blog post, a single-product landing page, or an answer-style page can have a high bounce rate and still succeed, because the visitor found what they needed without going further. On a category or product page, where the next step is to browse or add to cart, a high bounce rate is a more honest warning that something is missing.
How is bounce rate different from exit rate?
Bounce rate counts sessions that started and ended on the same page with no other interaction. Exit rate counts how often a page is the last one in a session, regardless of where the visitor entered or what they did before. Every bounce is an exit, but most exits are not bounces, because the visitor usually moved through other pages first.
Related resources
Conversion rate
Conversion rate is the share of store sessions that end in a completed purchase, calculated as orders divided by sessions, times 100. It is the headline measure of how well a store turns visitors into buyers, and small improvements compound directly into revenue.
Product detail page (PDP)
A product detail page, or PDP, is the page on an online store dedicated to a single product. It shows the images, video, price, variants, description, reviews, and the add to cart button. It is the page where a shopper actually decides to buy, so it carries most of a store's conversion weight.