Embed Instagram Reels on Your Website
Turn Instagram Reels into a shoppable website carousel, bubble, or feed with product tags and your existing checkout.
To embed Instagram Reels on your website, import the clips into beyondRegular, tag the products shown, and publish them as a carousel, floating bubble, or reel feed. This is different from a native Instagram embed because the video becomes part of your store experience and can route shoppers to your own product pages.
How it works
- 1Paste your reel URLs into the beyondRegular dashboard. The importer pulls the video files in.
- 2Tag each reel with the products shown in it.
- 3Drop the embed snippet (or Shopify block) where you want the reel feed to appear.
What to expect
Use this when your best product proof already lives on Instagram but buyers decide on your website. Start with three to six Reels that answer purchase doubts, then watch which clips earn product taps instead of importing your entire feed.
Common questions
Is this different from Instagram's own embed code?
Yes. A native Instagram embed is mainly a social media block. beyondRegular turns approved clips into a storefront widget with product tags, layouts, and ecommerce tracking. Use the native embed for press or social proof, and use shoppable video when the Reel should help someone buy.
Do reels stay synced with my Instagram account?
Treat import as a controlled publishing step, not an automatic mirror of every Instagram post. That is safer for ecommerce because your team can choose which clips belong on a PDP, tag the right products, and remove outdated content before it affects buyers.
Which plans include Instagram import?
Instagram and TikTok import are available on eligible paid plans. If you are on a lower plan or do not want to import through a URL, upload the source video file directly when your plan supports upload.
Will embedding my Reels on my website violate Instagram's terms of service?
Only reuse Reels your brand owns or has permission to use on the store. If the clip includes a creator, customer, music, or licensed asset, keep the permission record before publishing it as ecommerce content. This is especially important when organic social clips become ads or product-page proof.
Can I tag products and let shoppers buy via Razorpay or other Indian payment gateways?
Yes. Product tags send shoppers to your existing product or cart path. Payment still happens through your store gateway, including Razorpay, PayU, CCAvenue, Cashfree, or Shopify Payments. The video widget helps the decision; it does not become a payment processor.
Related resources
Add Shoppable Video to Shopify Product Pages
Add tappable product videos to Shopify PDPs with a theme embed or Custom Liquid snippet while checkout stays unchanged.
Floating Video Bubble for Your Homepage
Add a floating video bubble to your homepage for founder notes, product demos, creator proof, or campaign announcements.