Shoppable video for Skincare brands
Turn skincare reels into a shop. Tag serums, moisturisers and SPF in the frame so shoppers can see the price and add to cart without leaving the video.
Shoppable video for skincare lets a shopper watch a short clip of your serum, moisturiser or sunscreen and tap the product in the frame to see the price and add to cart, all without leaving the page. With beyondRegular you import an existing Instagram or TikTok routine, tag the SKUs that appear on screen, and embed the widget on your product page or home page in one line of script. Checkout still runs through your own gateway, so Razorpay, Shopify Payments or PayU handle the order exactly as they do today.
Why video moves the needle here
Skincare is a trust and texture purchase. A still photo cannot show how a gel cleanser foams, how a vitamin C serum absorbs without pilling, or how a tinted SPF looks on Indian skin tones. Short video answers those questions in seconds. Shoppable clips also let a founder, derm or creator explain ingredients and order of use, which is the part most skincare shoppers struggle with on a plain PDP. When the product they just saw demonstrated is tappable in the same frame, the path from curiosity to cart shortens and there is no hunt through the catalogue.
Three plays that work
Routine reels on the home page
Embed a horizontal carousel of 15 to 30 second AM and PM routines. Tag the cleanser, serum, moisturiser and SPF in the order they appear. A shopper who came in for a serum often leaves with the full routine because each step is one tap away.
Ingredient explainers on the PDP
On a niacinamide or retinol product page, drop a floating bubble video of a founder or dermat explaining strength, frequency and what not to mix it with. The same product is tagged inside the clip so the user can add to cart while the explainer is still playing.
Before and after the reel feed
Use the reel feed format for a vertical, swipeable stream of customer transformations and texture demos. Useful for acne, pigmentation and anti ageing ranges where one hero product rarely sells alone. Tag the supporting SKUs in each clip so the basket builds itself.
Running this category in India
Indian skincare buyers ask a specific set of questions before they pay: is it fragrance free, is it safe in humid weather, will it work on oily acne prone skin, and is it dermat tested. Video lets you answer those in the creator's own voice rather than burying them in a long PDP. Prices in the widget pull from your catalogue so the shopper sees INR with GST handled by your store, COD remains available on Shopify and most Indian carts, and WhatsApp can carry the same clip out to a broadcast list or a re-engagement message. The widget coexists with Razorpay, PayU, Cashfree, CCAvenue and Shopify Payments, so nothing changes about how you actually collect money.
Common questions
Can I reuse the Instagram reels I already have for my skincare brand?
Yes. On Starter and above you can import clips directly from Instagram or TikTok, or upload your own files. You then tag the products that appear in the frame and publish the widget on your store.
Does beyondRegular do live shopping streams for product launches?
No. beyondRegular is shoppable short video, not livestream broadcasting. You can publish a recorded launch clip with the new SKU tagged inside it, but there is no live broadcast feature.
Related resources
Shoppable Video for Beauty and Skincare Brands
How beauty, skincare, and cosmetics D2C brands use shoppable video for tutorials, swatches, and routines that shoppers can buy from. INR pricing.
Shoppable video for supplements and nutrition brands
Turn whey, protein, and wellness product clips into tappable shoppable video. Show dosage, taste, and add to cart in the frame. Works on Shopify and any site.