Shoppable video for Home and decor D2C brands
Turn lamps, rugs, planters and wall art clips into tappable shoppable video. One script on your store, INR prices, cart in two taps.
Home and decor sells on feel. A vase looks tiny in a flatlay and huge in a hallway, a pendant lamp reads cheap in a studio shot and warm in a real living room. Shoppable video from beyondRegular turns those in-context clips into something a shopper can tap, see the price in INR, and add to cart without leaving your product page. You import the reels you already post on Instagram or upload directly, tag the product in the frame, and embed one line of script on your site or a theme app embed on Shopify.
Why video moves the needle here
A photo of a side table tells you the colour. A 12 second clip tells you the height next to a sofa, the finish under warm light, and whether the drawer actually opens. For home and decor that context is the buying decision. Static product pages leave the shopper guessing about scale, weight, material and how a piece sits in a room, so they bounce to check Instagram and often forget to come back. Video on the product page closes that loop in one place.
Three plays that work
Scale and room context reel on the PDP
Place a vertical carousel under the buy box that shows the lamp, rug or planter in three real rooms, with a person or sofa for scale. Tag the exact SKU in each clip so a shopper who is unsure about size taps once and lands on the right variant.
Festive shoppable bubble for Diwali and housewarming sets
Use the floating bubble format on your collection page during Diwali, Onam and wedding season. Play a styled tablescape or entryway clip with diyas, runners and serveware tagged. The shopper sees the full look, taps each item, and builds a gifting cart without scrolling away.
Material and finish close-ups for high-ticket pieces
For sofas, dining tables and handmade jute or terracotta, run a reel feed of tight shots, weave texture, wood grain, stitching, stain test. Tag the product and the care kit. This handles the question Indian shoppers ask most before a five-figure order, will it actually look like the photo at home.
Running this category in India
Indian home and decor buyers research on WhatsApp and Instagram, then want a familiar checkout. beyondRegular fits that habit. The widget keeps the shopper on your store, prices pull from your catalogue so INR and GST show correctly, and checkout still runs through your own gateway, Razorpay, PayU, Cashfree, CCAvenue or Shopify Payments, with COD intact if you offer it. Fragile and bulky shipping is the other reality of this category, so the in-frame tag can point to a variant that bundles safe packaging or a Shiprocket-backed delivery promise without you rewriting the product page.
Common questions
Do I need to reshoot content, or can I use my existing Instagram reels?
Use what you already have. On Starter and above you can import directly from Instagram or TikTok, or upload a file. Then you tag the product inside the frame and embed the widget on your store.
Does the widget take payments or replace my checkout?
No. beyondRegular does not process payments. A tap on a tag takes the shopper into your existing cart and checkout, so Razorpay, Cashfree, PayU, CCAvenue or Shopify Payments handle the money exactly as they do today, COD included.