Shoppable Video for Footwear D2C Brands

{ "slug": "footwear", "name": "Footwear", "title": "Shoppable Video for Footwear D2C Brands", "metaTitle": "Shoppable Video for Footwear Brands in India", "metaDescription": "Turn footwear try-ons, flex tests and styling clips into tappable shoppable video on your store. Works with Razorpay, Shopify and your own checkout.", "answer": "Shoppable video for footwear lets a shopper watch a short clip of the shoe on a real foot, tap the price tag in the frame, and add to cart without leaving the page. beyondRegular sits on top of your product catalogue, so the price the shopper sees is the same INR price on your product page. You import clips from Instagram or TikTok, or upload your own, then tag the SKU shown in each shot. Checkout still runs through your own gateway, Razorpay, Shopify Payments or whichever you use today.", "whyVideo": "Footwear is one of the hardest things to buy from a static photo. Shoppers want to see the silhouette from the side, the sole flex when someone walks, how chunky the platform actually is, and what the shoe looks like with jeans versus a saree or a kurta. A 15 second clip answers those questions in a way a flat photo cannot. Tapping a hotspot inside that clip removes the next friction step, hunting for the right size variant on a product page, so the moment of interest and the moment of add to cart sit inside the same view.", "plays": [ { "title": "On-foot styling reel on the product page", "detail": "Embed a vertical carousel near the size selector showing the same shoe styled three ways, with jeans, with a dress, and with traditional wear. Tag the exact SKU and colour in each clip so a shopper who likes the styled look can add to cart from the video itself." }, { "title": "Flex and comfort proof on the homepage", "detail": "Use a floating bubble widget on the homepage that plays a close up of the sole bending, the insole padding, and the heel grip. Tag the hero SKU plus one or two related styles. This is the clip that answers the comfort question Indian shoppers ask before paying for a premium sneaker or formal shoe." }, { "title": "Festive and wedding drop reel feed", "detail": "Build a full screen reel feed for collection launches such as Diwali juttis, monsoon ready sandals, or wedding heels. Each clip is one look with the matching SKU tagged. Promote the feed link from Instagram and WhatsApp Status so the same audience that saw the reel can buy from a reel on your own store." } ], "indiaAngle": "Footwear in India has a sizing trust problem and a returns problem. Indian shoppers often sit between two sizes in international charts, and exchanges on shoes are expensive for a D2C brand once reverse logistics are added. Video lowers that risk before the order is placed. A clip of the shoe on a real foot, with a visible size on screen, sets the expectation honestly. Add COD as a payment option through Razorpay or Cashfree, show the INR price inside the video tag, and you have removed three of the biggest reasons a footwear cart gets abandoned in India. Prepaid offers, free first exchange, and Shiprocket pincode checks pair well with this on the same product page.", "faqs": [ { "q": "Can shoppers actually pay inside the video?", "a": "No. beyondRegular does not process payments. Tapping a tagged product adds it to your store's cart, and checkout runs through your existing gateway, Razorpay, PayU, Cashfree, CCAvenue or Shopify Payments. Your refunds, COD rules and GST invoicing stay exactly as they are today." }, { "q": "Can I reuse my existing Instagram reels?", "a": "Yes. On Starter and above you can import clips from Instagram or TikTok, or upload directly. You then tag the SKU shown in each clip. The product price and stock status are pulled from your store catalogue, so what the shopper sees in the video matches the product page." } ], "indiaAngle": "Footwear in India has a sizing trust problem and a returns problem. Indian shoppers often sit between two sizes in international charts, and exchanges on shoes are expensive for a D2C brand once reverse logistics are added. Video lowers that risk before the order is placed. A clip of the shoe on a real foot, with a visible size on screen, sets the expectation honestly. Add COD through Razorpay or Cashfree, show the INR price inside the video tag, and you have removed three of the biggest reasons a footwear cart gets abandoned in India. Prepaid offers, a free first exchange, and Shiprocket pincode checks pair well with this on the same product page.", "related": ["fashion", "jewellery", "beauty", "accessories"] }