Shoppable video for food and beverage D2C brands

{ "slug": "food-and-beverage", "name": "Food and beverage", "title": "Shoppable video for food and beverage D2C brands", "metaTitle": "Shoppable Video for Food and Beverage Brands India", "metaDescription": "Turn recipe reels, taste tests, and unboxings into tappable shoppable videos. Add to cart in the clip. Built for Indian D2C food and drink brands.", "answer": "Shoppable video for food and beverage turns your recipe reels, taste tests, and behind the kitchen clips into tappable storefronts. A shopper watches the chef pour the cold brew or break the chocolate, sees the price tag in the frame, and adds to cart without leaving the video. beyondRegular plugs into your existing store with one line of script, or a theme app embed on Shopify, and the order checks out through your own payment gateway like Razorpay or Shopify Payments. You keep your catalogue, your prices in INR, and your post purchase flow.", "whyVideo": "Food and drink sell on craving, not specs. A still image of a cookie cannot show the snap, the gooey centre, or how a sauce coats a spoon. Video does that in three seconds. Shoppable video keeps that craving live by putting the add to cart tag inside the clip, so the shopper does not cool off clicking through a product page, a size chart, and a search bar. For a category where the buying decision is emotional and fast, removing those clicks is the point.", "plays": [ { "title": "Recipe reels that sell the pantry", "detail": "Import your Instagram recipe reels and tag every ingredient that appears, the cold pressed oil, the masala, the artisanal pasta. Place the carousel on the recipes page or blog. A shopper reading the dal recipe taps the ghee in the frame and adds it to the cart." }, { "title": "Taste test and unboxing on the PDP", "detail": "Drop a vertical clip of a real customer or founder opening the box and tasting the product, with the exact SKU tagged. Embed it on the product page as a floating bubble so it follows the shopper as they scroll the description and reviews." }, { "title": "Bundle storytelling for festive and gifting", "detail": "For Diwali hampers or a chai and biscuit combo, run a reel feed on the homepage showing the bundle being assembled. Tag each item plus the full bundle SKU. Shoppers can pick the curated set or build their own from the same clip." } ], "indiaAngle": "Indian D2C food brands live on Instagram and WhatsApp before they live on a website. Most discovery already happens through reels, so importing those reels into a shoppable widget on your store closes the loop instead of starting from scratch. COD is still a big share of food and beverage orders outside metros, so your existing Razorpay or Shopify Payments setup, which already handles COD, UPI, and cards, stays in charge of checkout. Prices in the widget pull from your catalogue, so an Indian shopper sees INR with GST handled the way your store already handles it, and a shopper abroad sees their currency through the same store logic. FSSAI line, batch details, and shelf life still live on your product page, the video just gets them there faster." , "faqs": [ { "q": "Can I show my product on a livestream cook along?", "a": "No. beyondRegular plays short shoppable clips with tappable product tags, it does not broadcast a live stream. If you record the cook along and upload the clip, you can tag products in it and run it as a shoppable video." }, { "q": "Will the widget handle GST and COD for my food orders?", "a": "The widget does not process the payment. Checkout runs through your store's own gateway, so whatever you have set up for GST invoicing, COD, and UPI on Razorpay, Cashfree, PayU, CCAvenue, or Shopify Payments keeps working exactly the same way." } ], "related": ["beauty-and-personal-care", "home-and-kitchen", "health-and-wellness"] }