How to Add the View Shop Button on Instagram in India
The View Shop button is gone in India. Here is what to set up instead so shoppers still convert from Instagram content into paid orders on your store.
The View Shop button on Instagram in India is not a button you switch on today. Meta paused Instagram Shopping checkout and the shop tab in most markets, and India never had the full commerce surface most creators think they missed. What you actually want is product tagging in posts and reels plus a route to a store that takes Indian payments, and that route is where beyondRegular does the real work.
What actually exists for Indian sellers on Instagram
I get this question every week from Shopify brands in Bengaluru and Mumbai. They saw a US creator with a neat View Shop button under their profile and want the same. In India, that surface has been wound down. Meta retired in-app checkout and the shop tab treatment most people are chasing. Product tagging in feed posts and reels still works if your catalogue is approved, but the tap does not open a native shop. It opens a product detail sheet with a link out.
So the honest answer is: stop hunting for the button. Set up product tagging so tags appear on your content, then make the outbound link land somewhere that closes the sale in seconds. That second half is where most brands leak orders.
Get product tagging approved the boring way
Connect your Instagram business account to a Facebook Page, link a catalogue through Meta Commerce Manager or the Shopify Facebook & Instagram channel, and submit for shopping review. Shopify pushes your catalogue straight in, which is why I tell clients to run it through the Shopify channel rather than uploading a CSV to Meta. Approval takes a few days and Meta will reject if your policies page, refund terms, or domain verification are missing.
Once approved, tag products in posts and reels the same way you would tag a person. That gives you the shopping bag icon on the post and a product name overlay on reels. It is not a shop button, but it is the closest live surface India has right now.
The link in bio is where the money is actually made
Since Instagram will not close the sale in-app for Indian shoppers, the link in bio and the reel outbound link do the real work. Send that traffic to a landing page on your Shopify store that mirrors the content they just watched. A generic homepage kills intent. A page with the exact reel, the tagged product, and one add to cart button converts far better.
This is the job beyondRegular does. Drop the embed.js script and a data-bn-preset div on a Shopify page, import the reels you already posted on Instagram, and tag products in frame. Shoppers watch the same clip, tap the product, and check out through Razorpay, PayU, Cashfree, CCAvenue, or Shopify Payments without leaving your store.
A setup that took one of our brands from 0.4 percent to real numbers
A skincare brand out of Pune had the tagging approved but was sending all Instagram traffic to their homepage. Conversion from Instagram sat around 0.4 percent. We moved the link in bio to a beyondRegular reel feed page with their five best-performing reels, each tagged with the product shown on screen. INR pricing loaded automatically because the shopper was in India, and checkout stayed on their existing Razorpay gateway.
Within two weeks, Instagram-attributed sessions started converting closer to what their organic search traffic was doing. The Shopify web pixel on the Pro plan gave us clean attribution so we could see which reel was actually driving the orders. No new button on Instagram. Just a better landing on the other side of the tap.
What to do this week
Verify your domain in Meta Business, connect the Shopify Facebook & Instagram channel, and get shopping review submitted if you have not already. Then build one landing page on your Shopify store with your top reels embedded through beyondRegular and point the Instagram link in bio at it. The 7-day trial covers this without a card so you can measure the lift before committing.
Stop waiting for a View Shop button that is not coming back to India in the form creators remember. The brands winning on Instagram here in 2026 are the ones treating the tap out as the real conversion moment, not the tag inside the app.
Common questions
Is the Instagram View Shop button coming back to India?
Meta has not announced a return of the shop tab or in-app checkout for India. The commerce surface has been narrowing globally since 2023, and India was never fully switched on for native checkout the way the US was. Product tagging in posts and reels is the surface that actually works today, and it opens a product sheet with a link out rather than a native store. Plan around that reality. Build the outbound experience on your own Shopify store where you control payments, pricing display, and attribution.
Do I still need a Meta catalogue if I use beyondRegular?
Yes if you want product tags to appear on Instagram itself. beyondRegular runs on your Shopify store, so it handles the shoppable experience once the visitor lands on your site. The Meta catalogue and shopping approval are what let you tag products on Instagram posts and reels in the first place. Think of it as two jobs. Meta catalogue handles discovery inside Instagram. beyondRegular handles the actual buying moment on your store, using your existing Razorpay, PayU, Cashfree, CCAvenue, or Shopify Payments setup.
Can I show the same reels on my store that I posted on Instagram?
That is exactly the setup I recommend. In beyondRegular you can import from Instagram, TikTok, or upload directly on the Starter plan and above. Import the reels that are already performing, tag the products shown in each frame, and drop the widget on a landing page or product page. The floating bubble or reel feed formats work well for the link in bio landing. Shoppers get the same content they engaged with on Instagram plus a one tap path to checkout in INR on your store.